Hi, I'm Deena.
I’ve been “the creative one” my whole life. Most recently, I led a talented team of designers at Opower, where our mission was to empower everyone on the planet to use less energy. I’ve spent my career building user-friendly products and experiences, and I’m passionate about using design to solve some of our planet’s big problems. I speak and write about behavioral design at places such as TEDx, IxDA, SXSW, Medium, GOOD magazine, Stanford d.school, and VentureBeat.
Following an exploratory year, I'm currently available as a Design Consultant. I love helping product leaders apply good design thinking to their strategies, teaching ethical design to the next generation of product designers, and helping design leaders build thriving teams and culture.
I specialize in:
- 1-on-1 Coaching/mentoring
- Leading User-Centered Design training workshops with cross-functional teams
- Teaching Behavioral Design to product teams, through seminars and hands-on workshops
- Advising start-ups on building design teams - team culture, recruiting, design process
SPEAKING EVENTS
- Personal Democracy Forum 2016 - New York, NY - "Ethical Frameworks for Civic Tech"
- SXSW 2016 - Austin, TX - "Hacking Human Behavior for Good"
- VentureBeat's What to Think - "Opower's Secret Weapon for Cutting Energy Usage" (30 min podcast)
- SXSW 2015 - Austin, TX - "How Software Design Can Reduce Energy Consumption"
- IxDA Interaction 15 - San Francisco, CA - "The Behavioral Age: A Designer's Primer" (30 min video)
- TEDx Utrecht - Netherlands - "Using design to influence behavior" (10 min video)
- Action Design - Washington DC - "5 Principles of Designing for Action"
SELECTED WRITING
- Feeling stuck? Practical ways to achieve personal goals (6 min read)
- Advice for mission-driven designers (5 min read)
- "Dear Silicon Valley", a challenge to address climate change (2 min read)
- GOOD magazine: Behavioral hacks to get us to eat less meat (5 min read)
- Opower Design Principles (site)
Be in touch.