Hi, I'm Deena.
I’ve been “the creative one” my whole life. I spent my career building user-friendly products and experiences, and I’m passionate about using design to solve some of our planet’s big problems. I speak and write about behavioral design at places such as TEDx, IxDA, SXSW, Medium, GOOD magazine, Stanford d.school, and VentureBeat.
As the head of design at Opower, I built products that nudged people to use less energy, with big impact: Opower has saved 11 billion kWh (!) of energy and $1B USD across 50 million homes. In my past life, I spent 15 years designing user experiences across multiple industries, from consumer electronics to organic food. In my past past life, I was a software engineer, designing interactive software like CD-ROMs (remember those?) and global enterprise systems.
Following an exploratory year, I’m currently working with political and civic tech organizations to help improve relationships between US citizens and their local governments. I love helping product leaders apply good design thinking to their strategies, teaching ethical design to the next generation of product designers, and helping design leaders build thriving teams and culture.
I specialize in:
- Leading User-Centered Design training workshops with cross-functional teams
- Teaching Behavioral Design to product teams, through seminars and hands-on workshops
- Advising start-ups on building design teams - team culture, recruiting, design process
- Performing research to inform program/product design strategy
Be in touch.