Links — Deena Rosen

SPEAKING EVENTS

Personal Democracy Forum 2016 - New York, NY - "Ethical Frameworks for Civic Tech"
SXSW 2016 - Austin, TX - "Hacking Human Behavior for Good"
VentureBeat's What to Think - "Opower's Secret Weapon for Cutting Energy Usage" (30 min podcast)
SXSW 2015 - Austin, TX - "How Software Design Can Reduce Energy Consumption"
IxDA Interaction 15 - San Francisco, CA - "The Behavioral Age: A Designer's Primer" (30 min video)
TEDx Utrecht - Netherlands - "Using design to influence behavior" (10 min video)
Action Design - Washington DC - "5 Principles of Designing for Action"

SELECTED WRITING

Want to take a sabbatical? Here's how to design it (5 min read)
Advice for mission-driven designers (5 min read)
GOOD magazine: Behavioral hacks to get us to eat less meat (5 min read)
Feeling stuck? Practical ways to achieve personal goals (6 min read)
"Dear Silicon Valley", a challenge to address climate change (2 min read)

Nice to meet you.

I’m a product advisor and strategist with 20 years of experience, an expertise in Behavioral Design, and a focus on environmental and equity work. I’ve advised startups, non-profits, and product teams on design strategy and best practices. I’m currently at Google, building products to give people information they need to make sustainable choices.

As the head of design at Opower, I helped build products that nudged people to use less energy, with huge impact: Opower has saved 20 billion kWh (!) of energy across millions of homes. I teach people about “behavioral design for good” at places such as TEDx, IxDA, SXSW, Medium, GOOD magazine, Stanford d.school, and VentureBeat.

Fun facts: I've sailed across French Polynesia, I'm fluent in Ashtanga and Kundalini, and I've meditated for 7 days in silence (twice). I love cooking communal vegetarian meals, painting tiny watercolors, writing haikus, and helping people organize their lives.