I’m based in the often-windy Bay Area

I’m based in the often-windy Bay Area

I am an independent strategist and researcher with 20 years of experience, an expertise in Behavioral Design, and a focus on environmental and equity work. I advise startups, non-profits, and product teams on design strategy and best practices.

I’m passionate about using design to solve some of our planet’s big problems. As the head of design at Opower, I helped build products that nudged people to use less energy, with huge impact: Opower has saved 20 billion kWh (!) of energy across millions of homes. I speak and write about “behavioral design for good” at places such as TEDx, IxDA, SXSW, Medium, GOOD magazine, Stanford d.school, and VentureBeat.

Fun facts: I've sailed across French Polynesia, I'm fluent in Ashtanga and Kundalini, and I've meditated for 7 days in silence (twice). I love cooking communal vegetarian meals, painting tiny watercolors, writing haikus, and helping people organize their lives.

 
Photo by Andria Lo

Photo by Andria Lo

Nice to meet you.

I’m a product advisor and strategist with 20 years of experience, an expertise in Behavioral Design, and a focus on environmental and equity work. I’ve advised startups, non-profits, and product teams on design strategy and best practices. I’m currently at Google, building products to give people information they need to make sustainable choices.

As the head of design at Opower, I helped build products that nudged people to use less energy, with huge impact: Opower has saved 20 billion kWh (!) of energy across millions of homes. I teach people about “behavioral design for good” at places such as TEDx, IxDA, SXSW, Medium, GOOD magazine, Stanford d.school, and VentureBeat.

Fun facts: I've sailed across French Polynesia, I'm fluent in Ashtanga and Kundalini, and I've meditated for 7 days in silence (twice). I love cooking communal vegetarian meals, painting tiny watercolors, writing haikus, and helping people organize their lives.