“Deena is brilliant. But more importantly, she’s able to share that wisdom with others in an approachable, actionable, and down-to-earth way. My team appreciated her guidance and candor, and was able to put her insights to work for our organization right away. She navigated our disparate levels of skill and skepticism effectively and with ease.”

“The insights that came out of Deena’s research were nuanced and deepened our learnings. She has a great sense of both strategy and execution — she not only produced compelling insights, but provided us actual outputs that we could use as templates for our work moving forward. ”

“Deena was an incredible manager and strategic design leader at Opower. As a manager she was a great advocate for me and did a great job unblocking our team so we could focus on doing great design work– we called her our forcefield. As a design leader she helped facilitate product strategy and design vision projects to help design have a seat at the table for strategic conversations. Most importantly though, Deena built and maintained an amazing design team, from 3 to 30+ designers, researchers, writers, and front-end developers. It remains the best team I have ever been a part of.”